1. Introduction

1.1 We are committed to safeguarding the privacy of our website visitors; in this policy we explain how we will treat your personal

1.2 We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website

1.3 This privacy policy was last updated on 5 September 2018

2. Collecting personal information

2.1 We may collect, store and use the following kinds of personal information:

1. information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths);

2. information that you provide to us when registering with our website, (including your name and email address);

3. information that you provide when completing your profile on our website (including your name, profile pictures, gender, date of birth, relationship status, interests and hobbies, educational details and employment details);

4. information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email address);

5. information that you provide to us when using the services on our website, or that is generated in the course of the use of those services (including the timing, frequency and pattern of service use);

6. information relating to purchases you make of our goods and/or services or any other transactions that you enter into through our website (including your name, address, telephone number, email address and card details);

7. information that you post to our website for publication on the internet (including your user name, your profile pictures and the content of your posts and any peer to peer fundraising pages);

8. information contained in or relating to any communication that you send to us or send through our website (including the communication content and metadata associated with the communication and any information gathered on a form);

9. any other personal information that you choose to send to us; and

10. information relating to any donations you make including your name, address, telephone number, email address, which appeal you are supporting and in the case of direct debits the frequency and date of when direct debits will be taken.

Note – Card details and bank details are collected by the website, but only stored by our payment processors, and not by us.

2.2 Before you disclose to us the personal information of another person, you must obtain that person's consent to both the disclosure and the processing of that personal information in accordance with this

3. Using personal information

3.1 Personal information submitted to us through our website will be used for the purposes specified in this policy and on the relevant pages of the

3.2 On the basis of our legitimate interest to run our charity, we may use your personal information to

1. administer our website and business;

2. personalise our website for you;

3. enable your use of the services available on our website;

4. send you non-marketing commercial communications;

5. provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information);

6. deal with enquiries and complaints made by or about you relating to our website;

7. keep our website secure and prevent fraud;

8. verify compliance with the terms and conditions governing the use of our website;

9. complete the processing of any donation you have made to us;\

10. to conduct aggregate analysis and develop business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of, our charity;

  1. Your data may also be available to our website provider (Raising IT) to enable us and them to carry out analysis and research on demographics, interests and behavior of our users and supporters to help us gain a better understanding of them to enable us to improve our services. This may include connecting data we receive from you on the website to data available from other sources. Your personally identifiable data will only be used where it is necessary for the analysis required, and where your interests for privacy are not deemed to outweigh their legitimate interests in developing new services for us. In the case of this activity the follow will apply:

Your data will be made available to our website provider

The data that may be available to them include any of the data we collect as described above.

Our website provider will not transfer your data to any other third party, or transfer your data outside of the EEA.

They will store your data for a maximum of 7 years.

This processing does not affect your rights under privacy policy

3.3 Where you have given consent we may use your personal information to:

1. send you email notifications that you have specifically requested;

2. send you our email newsletter, if you have requested it; or

3. send you marketing communications relating to our charity which we think may be of interest to you, where you have specifically agreed to this, by post, email or similar technology.

4. You can inform us at any time if you wish to withdraw your consent to us sending you emails or marketing communications. This will not affect the lawfulness of the processing prior to the withdrawal of such consent.

3.4 If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to

3.5 We will not, without your express consent, supply your personal information to any third party for the purpose of ours, their’s or any other third party's direct marketing.

3.6 All our website financial transactions are handled through our payment services providers, Stripe and GoCardless. You can review the provider's privacy policy at https://stripe.com/gb/privacy and https://gocardless.com/legal/privacy/. We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

4. Disclosing personal information

4.1 We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers (including specifically the provider and host of our website (Raising IT) or other subcontractors) insofar as reasonably necessary for the purposes set out in this

4.2 We may disclose your personal information:

1. to the extent that we are required to do so by law;

2. in connection with any ongoing or prospective legal proceedings;

3. in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

4. to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and

5. to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

 4.3 Except as provided in this policy, we will not provide your personal information to third parties.

5. International data transfers

5.1 Information that we collect may be stored and processed in and transferred out of the European Economic Area (for example, to cloud service providers hosting data in the United States) in order to enable us to use the information in accordance with this

5.2 Where we transfer your information outside of the European Economic Area, we adopt adequate safeguards to protect that information. For more information contact us on the details

6. Retaining personal information

6.1 Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those

6.2 We will usually delete personal data after 7 years unless you request

6.3 Notwithstanding the above, we will retain documents (including electronic documents) containing personal data:

1. to the extent that we are required to do so by law;

2. if we believe that the documents may be relevant to any ongoing or prospective legal
proceedings; and

3. in order to establish, exercise or defend our legal rights (including providing information
to others for the purposes of fraud prevention and reducing credit risk).  

7. Security of personal information

7.1 We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal

7.2 We will store all the personal information you provide on our, and where applicable our supplier’s, secure (password- and firewall-protected) servers. This may include data storage services provided in the

7.3 All electronic financial transactions entered into through our website will be protected by encryption technology.

7.4 You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the

7.5 You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

8. Amendments

8.1 We may update this policy from time to time by publishing a new version on our website. The “last updated” legend at the top of this Privacy Policy indicates when this Privacy Policy was last

8.2 You should check this page occasionally to ensure you are happy with any changes to this

8.3 We may notify you of changes to this policy by email

9. Your rights

9.1 You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

9.2 You are also entitled, in accordance with applicable law, to object to or request restriction of processing of your personal information, and to request rectification, erasure and portability of your personal

9.3 We may withhold personal information that you request to the extent permitted by law.

9.4 You may instruct us at any time not to process your personal information for marketing purposes by contacting [email protected]

10. Third party websites

10.1 Our website includes hyperlinks to, and details of, third party

10.2 We have no control over, and are not responsible for, the privacy policies and practices of third parties. This privacy policy only governs our websites and we are not responsible for the privacy policies that govern third party websites even where we have provided links to them. If you use any link on our website we recommend you read the privacy policy of that website before sharing any personal or financial

10.3 We operate a number of social media pages (including Twitter and YouTube). Although this policy covers how we will use any data collected from those pages it does not cover how the providers of social media websites will use your information. Please ensure you read the privacy policy of the social media website before sharing data and make use of the privacy settings and reporting mechanisms to control how your data is

11. Cookies

11.1 Our website uses

11.2 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the

11.3 Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is

11.4 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from

11.5 We use both session and persistent cookies on our website.

11.6 The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:

Cookie Name

Used by




Google Analytics

Stores the amount of visits of a user, the time of their first visit, the previous visit, and the current visit. It does not contain any personal information and is used only for analytical purposes.  

2 years from set/update


Google Analytics

This performance cookie stores where a user came from (eg. search engine, search keyword, link).

6 months from set/update

_ga and _gid

Google Analytics

Used to distinguish between website users in Google Analytics.

2 years and 2 hours

_gat_UA-XXXXXXXX-X (where the Xs are replaced by the Google Analytics ID number)

Google Analytics

Used to moderate calls to the Google Analytics service.

1 minute



Set as part of the ShareThis service and monitors "click-stream" activity, e.g. web pages viewed, navigation from page to page, time spent on each page etc. The ShareThis service only identifies a user if they have separately signed up with ShareThis for a ShareThis account and given them consent. Checks how long you stay on a site: when a visit starts, and ends. It does not contain any personal information and is used only for analytical purposes.

14 months



Stores whether the user has accepted the cookie message or not.

365 days



Used for authenticating a user's session after logging in. Closes when you exit the browser.

End of session



Tells our infrastructure which server to handle the request.

End of session



A binary flag which stores whether a user is logged in or not.

End of session

ai_session and ai_user


Tracks users as they navigate the website predominately for infrastructure performance insights.

1 day



Keeps track of a donors preference to show their name during a Direct Debit.

End of session

  1. We use Google Analytics to analyse the use of our website.
  2. Our analytics service provider generates statistical and other information about website use by means of cookies.
  3. The analytics cookies used by our website have the following names: _ga, _gid, _gat, __utma, __utmt, __utmb, __utmc, __utmz and __utmv.
  4. The information generated relating to our website is used to create reports about the use of our website.
  5. Our analytics service provider's privacy policy is available at: http://www.google.com/policies/privacy/.

11.7 Most browsers allow you to refuse to accept cookies; for example:

1. in Internet Explorer (version 11) you can block cookies using the cookie handling override settings available by clicking "Tools", "Internet Options", "Privacy" and then "Advanced";

2. in Firefox (version 47) you can block all cookies by clicking "Tools", "Options", "Privacy", selecting "Use custom settings for history" from the drop-down menu, and unticking "Accept cookies from sites"; and

3. in Chrome (version 52), you can block all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Content settings", and then selecting "Block sites from setting any data" under the "Cookies" heading.

11.8 Blocking all cookies will have a negative impact upon the usability of many websites.

11.9 If you block cookies, you will not be able to use all the features on our website.

11.10 You can delete cookies already stored on your computer; for example:

1. in Internet Explorer (version 11), you must manually delete cookie files (you can find instructions for doing so at http://windows.microsoft.com/en-gb/internet-explorer/delete-manage-cookies#ie=ie-11);

2. in Firefox (version 47), you can delete cookies by clicking "Tools", "Options" and "Privacy", then selecting "Use custom settings for history" from the drop-down menu, clicking "Show Cookies", and then clicking "Remove All Cookies"; and

3. in Chrome (version 52), you can delete all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Clear browsing data", and then selecting "Cookies and other site and plug-in data" before clicking "Clear browsing data".

11.11 Deleting cookies will have a negative impact on the usability of many websites.

12. Our details

12.1 This website is owned and operated by MAC-UK.

12.2 We are registered as a data controller with the UK Information Commissioner's
Office. Our data protection registration number is ZA173619.

12.3 We are a registered charity (no 1126144) and company limited by guarantee registered in England (no 6693712).

12.4 Our principal place of business is at Industry, 20 East Road, London, N1 6AD

12.5 You can contact us:

1. by post, using the postal address given above;

2. using our website contact form;

3. by telephone, on the contact number published on our website; or

4. by email, using the email address [email protected]

14. Complaints

If you have a complaint about us, or the treatment of your data, you can contact the Charity Commission or the Information Commissioner’s Office (ICO). The Charity Commission is the independent watchdog for charities.

You can make a complaint about a charity on their website at www.charity-commission.gov.uk.

You can make a complaint about use of data via the Information Commissioner’s Office’s website at https://ico.org.uk

If you've got a complaint about our fundraising activities you can also complain to the Fundraising Standards Board (FRSB).

To find out whether a charity is an FRSB member and how to go about making a complaint, go to the FSRB public website at www.givewithconfidence.org.uk